WILLMAR, Minn. — The West Central Tribune has reorganized its advertising department to help take advantage of its powerful print, digital and mobile media platforms, Publisher Steve Ammermann has announced.
The West Central Tribune is one of 30-plus newspapers owned by Forum Communications Co., a multimedia company headquartered in Fargo, N.D. The company publishes nine daily newspapers and 24 other newspapers in Minnesota, North Dakota, Wisconsin and South Dakota. The company also has television, interactive and printing divisions.
Kevin Smith has been named the new advertising director at the Tribune, and Jan Queenan has been named assistant advertising director, Ammermann said.
Smith, of Edwardsburg, Mich., has been the advertising director at Leader Publications in Niles, Mich. The Leaders group publishes two small dailies, three weekly newspapers and two shopper publications in southern Michigan.
“Kevin has an impressive background in sales and marketing. His wealth of experience will be instrumental as we move forward. I’m excited to have him put his skills to work for the West Central Tribune,” Ammermann said.
Smith previously worked at the Lansing (Mich.) State Journal’s advertising department as a niche product supervisor and as a retail zone sales manager. He has also managed his own direct mail franchise business, worked as an account executive for a Lansing television station, worked as a marketing director for a network radio sales organization and worked as an account executive for an outdoor advertising company.
Queenan of New London has worked in the advertising department at the West Central Tribune for 27 years. She has previously worked as advertising director, assistant advertising director and account executive.
The West Central Tribune is the leading media company in west central Minnesota. The Tribune’s print edition has a daily readership of 43,350.
The newspaper’s website wctrib.com averages 1.2 million page views and more than 75,000 unique visitors per month. The newspaper’s mobile site averages more than 50,000 page views monthly.