By Erik Burgess
Forum Communications Co.
FARGO, N.D. – Aaron Becher is no stranger to running a newspaper.
Fresh out of college in 1996, the Faribault, Minn., native decided to quit a fulltime advertising job and start up his own weekly newspaper from scratch.
“It just gets in your blood from the very beginning,” Becher said of the news business.
Becher has been the newspaper’s advertising director since April 2009. He will assume his new role on Oct. 1.
“Aaron’s proven track record with our company has propelled him to his next challenge,” said Forum
Publisher Bill Marcil Jr. “I look forward to having him help The Forum
as we continue to face the challenges of the constantly changing media landscape.”
Bill Marcil Jr., publisher of The Forum.
Becher said navigating the newspaper through this “changing landscape,” mediating between print and online news, is a challenge he will enjoy taking on as new general manager.
“Everything we do and think about is how do we marry the two and make sure that we’re giving due credit to both,” Becher said.
He said in his new role, he will work to foster a more collaborative atmosphere at the newspaper.
“Hopefully, what I can do is help connect some of that talent across departments so that everybody in The Forum
really has a good feel of what each department is doing and what some of their key objectives are,” he said.