FARGO, N.D. – Forum Communications Co. has appointed two new advertising sales leaders.
Amy Fredrickson has been named director of multimedia sales operations and Chris Dorsey has been named director of multimedia accounts and digital advertising.
These positions are designed to take advantage of Forum Communications Co.’s unique position in the marketplace by combining its multi-media products – including newspapers, digital, broadcast and printing – into a single buying experience for its customers.
“We are realigning the way we service our advertising customers to better help them prepare for the ever-changing and challenging future,” said Bill Marcil Jr., publisher of The Forum.
Fredrickson has led the company’s combined JobsHQ sales force for the past two years, and has been with the company for 14 years. She is now directly supervising The Forum’s multi-media retail sales team, and leveraging new consolidated advertising programs from throughout Forum Communications’ three dozen media markets in the Midwest.
Dorsey has been with Forum Communications for 13 years, and has spent the last five years supervising the company’s digital advertising programs and sales. In addition to digital sales management; he will now work directly with a team of sales professionals who consolidate the advertising buying experience at the request of some customers.
He is also supervising the creation of a media planning unit designed to strategically plan and place advertising throughout the company’s media products.
The Forum and JobsHQ are both owned by Forum Communications Co., a multimedia information company based in Fargo. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.