Forum Communications Co. sales representatives recently attended a daylong continuing education training course in Fargo. The goal was give each sales rep a competitive advantage in their market.
FARGO, N.D. – Forum Communications Co. brought together its entire sales force, including sales representatives from newspaper, broadcast and commercial printing properties, on three dates in early December for sales continuing education during the 2012 FCC Core Skills Workshop.
Dozens of Forum Communications sales reps participated in a full-day course that covered multiple aspects of sales training, with the goal being to give each sales representative a competitive advantage through knowledge of how FCC’s products and services are superior to others.
Lead Trainer Mary Altuvilla of People First Productivity Solutions, a Twin Cities consulting firm, led Forum Communications Co. sales representatives through the training.
The training was organized by Duluth News Tribune Ad Director Roz Randorf, and it was led by Mary Altuvilla, the lead trainer at People First Productivity Solutions, a Twin Cities consulting company.
“By enhancing the skills of the sales representatives,” Randorf said, “we will ultimately educate our customers about the advantages of selecting and using our products and provide them with a top-notch customer experience.”
Forum Communications Co. is a multimedia information company based in Fargo. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.
