FARGO, N.D. – Forum Communications Co. brought together its entire sales force, including sales representatives from newspaper, broadcast and commercial printing properties, on three dates in early December for sales continuing education during the 2012 FCC Core Skills Workshop.
Dozens of Forum Communications sales reps participated in a full-day course that covered multiple aspects of sales training, with the goal being to give each sales representative a competitive advantage through knowledge of how FCC’s products and services are superior to others.
“By enhancing the skills of the sales representatives,” Randorf said, “we will ultimately educate our customers about the advantages of selecting and using our products and provide them with a top-notch customer experience.”
Forum Communications Co. is a multimedia information company based in Fargo. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.