By John Lamb
The Forum of Fargo-Moorhead
FARGO, N.D. – More people in the Red River Valley are turning to WDAY for their news.
The May 2013 Nielsen Ratings showed that WDAY’s audience grew in households in the market area for the 5, 6 and 10 p.m. news broadcasts, tying or leading competitors in each time slot. The market area consists of 35 counties in eastern North Dakota and western Minnesota.
Fargo-based WDAY does not reach all of these counties since its sister station, WDAZ in Grand Forks, serves the northern part of the valley. Together WDAY’s and WDAZ’s area is called WDAY+ in Nielsen ratings.
During the May ratings period, WDAY+ at 5 p.m., anchored by Robin Huebner and TJ Nelson in Fargo, landed a 9 rating and a 28 share, up slightly from an 8 rating and 26 share in the previous May book. Ratings refer to the percentage of all households in a market that are watching a station, while the share is the percentage of TVs in use at the time watching that station.
During the 6 p.m. news, WDAY+ held the lead over other local stations with a 15 rating and a 36 share, compared to a 14 rating and a 39 share a year ago. Kerstin Kealy and Dana Mogck anchor WDAY’s 6 p.m. broadcast in Fargo.
WDAY+ showed improvement at 10 p.m. WDAY+, with Kealy and Mogck anchoring in Fargo, recorded a 17 rating and a 36 share, up from a 16 rating and a 34 share at the same time last year.
WDAY TV, WDAZ TV and The Forum are Forum Communications Co. properties. Forum Communications is a multimedia information company based in Fargo, and owns dozens of newspapers, websites and television and radio stations, and commercial printing plants in North Dakota, South Dakota, Minnesota and Wisconsin.
By John Lamb