HASTINGS, Minn. – For a few days in early July, when anyone asked where Greg Locnikar of Forum Communications Printing-Fargo worked, the proud employee only needed to point to his head. … There, shaved neatly onto one side, was the FCP logo for all to see.
While he is a dedicated FCP-Fargo employee, Locnikar’s new hairstyle wasn’t all about shameless promotion. It was his way of thanking his co-workers for supporting his and his wife’s efforts to raise money for St. Jude Children’s Hospital.
Locnikar, and his wife, Rachel, on June 29 ran in the Warrior Dash in Hastings, a 5K race that raises money for St. Jude. However, this was the couple’s second time racing the event and they wanted to up their participation even more by seeking out pledges for completing the difficult off-road obstacle course run.
Locnikar is a customer service representative at FCP-Fargo and he also is a member of the Forum Forward’s 2013 class.
After signing up to be St. Jude Warriors, the name given to those participants who seek out pledges, the couple each set up their own website to raise money. Together they raised $717, and two others in their racing group of seven also raised $600, for a grand total of $1,317. Altogether, the Warrior Dash in Hastings raised more than $80,000 this year, and St. Jude Warriors around the world have raised $6.1 million.
So to pay back all of his co-workers who contributed to his effort, Locnikar became a walking billboard for a few days. That was all because of a promise he made when he first started raising money for his race. He told contributors he’d shave onto the side of his head the logo of the company that donated the most money to his race. Co-workers at FCP wanted to ensure that the logo that ended up on his head was a familiar one and so they collected enough to push their company over the top.
“I offered an incentive to make it more fun for those that were willing to donate,” Locnikar said. “My co-workers at FCP stepped to the plate and I shaved the FCP swoosh on one side. The other side of my head was reserved for the St. Jude logo. The St. Jude members at the event got a huge kick out of it and were taking pictures to send to their headquarters.”
Those who still would like to contribute to Locnikar’s fundraising effort this year, can still do so at his website: www.stjudewarriors.org/glocnikar. He said the site will be operational for about another month.
Meanwhile, Locnikar said he will run the race again next year, and he certainly will be a St. Jude Warrior again. And he has upped his fundraising goal for next year’s race to $2,000. This fall he’ll have a new wesbite up to start taking pledges toward next year’s race. And he said, if next year’s largest donor’s pledge is big enough, he might even consider getting a temporary tattoo of their logo.
“I will be willing to do the same thing again next year, but I would like it to be a minimum of a $500 pledge,” he said. “I’d be open for other suggestions as well, maybe fake tattoos instead so I can do more complex designs. I’ll have to look into the cost of a custom henna tattoo.”
Forum Communications Co. is a multimedia information company based in Fargo. Forum Communications owns dozens of newspapers, websites and television and radio stations, and commercial printing plants in North Dakota, South Dakota, Minnesota and Wisconsin.