By John Lamb
The Forum of Fargo-Moorhead
FARGO, N.D. – WDAY remains the most-watched TV station for news, according to the latest Nielsen ratings released Monday.
WDAY+ – which includes WDAZ, the Grand Forks, N.D., sister station of the Fargo station – held strong as the top locally watched newscasts in the Fargo market area, 35 counties in eastern North Dakota and western Minnesota.
News directors say the July book isn’t as important as the fall, winter and spring books because people spend more time away from home on vacation or just outside and away from the TV in July.
“They don’t carry as much weight,” said Jeff Nelson, WDAY news director, of the summer results. “But every ratings period is important to see trends.”
Still, Nelson was happy with what he saw.
“We’ll continue to stay on the path of putting on good, quality programming and maybe try to increase it,” he said.
John Lamb is a reporter at The Forum of Fargo-Moorhead. The Forum, WDAY and WDAZ are owned by Forum Communications Co., which is a multimedia information company based in Fargo. FCC owns dozens of newspapers, websites and television and radio stations, and commercial printing plants in North Dakota, South Dakota, Minnesota and Wisconsin.