FARGO, N.D. – The Forum Communications Co. video unit recently donated staff time and its video production talents to help the YWCA of Cass-Clay raise awareness about domestic violence. It’s the second year the video team has lent a helpful hand to organization.
This October, The Allstate Foundation selected the YWCA Cass Clay as one of 30 local YWCAs across the country to be a part of Purple Purse – the foundation’s national campaign to get people talking about domestic violence. The YWCA Cass Clay received 10 purple purses to pass along to community members, family and friends to spark conversations that can help survivors break free of violence. Each time a purple purse is passed and checked in at Purplepurse.com the YWCA Cass Clay will earn a $5 donation from The Allstate Foundation. If the YWCA Cass Clay is able to pass its purses a total of 1,000 times, The Allstate Foundation will double the donation and reward the organization with a $10,000 grant.
Forum Communications employees Tracy Briggs and LaurelLee Loftsgard worked closely with YWCA Executive Director Erin Prochnow and YWCA Communications Coordinator Katie McCormick to produce a video which would help get the word out about the project and its goals. Forum employees Lane Zyvoloski and Chris Flynn, along with Steve Tschida of WDAY-AM 970 Radioalso assisted in the production. The video showcases students from seven different high schools in the Fargo-Moorhead area passing the purse.
“We knew the video would really pop if we had the students wearing their school colors and showing off their school spirit,” Briggs said. “We had cheer teams, dance teams, a hockey team, even a key club passing the purse. By involving high schools throughout the metro we wanted to convey the message that our entire community is standing together to fight domestic violence.”
This is the second time Forum Communications has produced the Purple Purse video for the YWCA of Cass-Clay. Last year’s video, also produced by Briggs and Loftsgard, included local celebrities such as news anchor teams, mayors, and college presidents passing the purse.
Thanks to the enthusiasm and support of the Fargo-Moorhead community, that video was the most passed purple purse in the country! The YWCA of Cass Clay purse was passed more times than New York, Chicago, Seattle, or Greater Los Angeles, which resulted in a $31,000 dollar donation from The Allstate Foundation to the organization. For more information about the project go to: ywcacassclay.areavoices.com.
If you’d like to donate to the project just enter the code 01161 on PurplePurse.com.