An article posted to The Forum of Fargo- Moorhead’s website about a rare river phenomenon garnered more than 400,000 views last Wednesday, making it the most read story in the website’s history.
The Associated Press story, which can be found here, includes pictures, video and a description of an ice circle found on the Sheyenne River.
“This is a great momentum builder. It’s like shifting into another gear,” said Forum Online Editor Rob Beer. “We introduce people to our website and hope they come back or chance upon another story and read more.”
Beer noted that that the exposure was great for the whole company. “It has a lot of eyeballs to our advertisers.”
Beer said that the viewership was due in a large part to being linked to the Drudge Report website.
In all, since the story was posted overnight last Tuesday, the ice circle story has garnered 523,341 page views. For perspective, Beer noted that typically a story that gets 20,000 views is considered “great”.
The story also pushed the total website page views for the day to record level 529,832, edging out the coverage of the 2009 Red River Valley flood, which saw nearly 400,000 views in a day. Beer said that these types of spikes are good for the overall health of the website in establishing new benchmarks.
The Forum is owned by Forum Communications Co., a multimedia information company based in Fargo, and which owns dozens of newspapers, websites and television and radio stations, and commercial printing plants in North Dakota, South Dakota, Minnesota and Wisconsin.