Category Archives: Advertising

The Forum lauded by newspaper design guru for extraordinary efforts to serve Bison fans in Texas

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The 14-page special section on Bison football that The Forum had delivered to thousands of fans in Texas the night before the section inserted into the paper back in Fargo.

FARGO, N.D. – The Forum of Fargo-Moorhead was once again lauded on newspaper design guru Charles Apple’s blog “The Visual Side of Journalism” over the weekend.

In a long post made Sunday, Apple recounts the story of The Forum’s extraordinary efforts to serve readers a thousand miles away the night before a special sports section was to even insert into the paper. On Friday, The Forum printed a 14-page special section that not only inserted in the paper on Saturday, but was also printed in Texas and distributed at a pregame gathering at the stadium Friday night to thousands of North Dakota State University football fans. The Bison were in Frisco, Texas, to play in the NCAA Football Championship Series national title game for the second consecutive year.

Through the words of Forum Assistant Sports Editor Hayden Goethe and Forum Editor Matthew Von Pinnon, Apple recounts the story of the original idea being borne at The Forum’s morning news huddle last Friday, and then follows the story through the next hectic eight hours to make such an aggressive idea come true.

Check out a good read about the extraordinary efforts of a Forum Communications Co. staff trying to serve its readers and advertisers. See Apple’s blog post here.

This is the fourth time in the past year that The Forum’s design efforts have received Apple’s attention on his blog. Apple also praised The Forum for having one of the best five front-page designs in the country on the 100th anniversary of the sinking of the Titanic; another time for The Forum’s unique Page 1 graphic treatment of a tile drainage package; and another time for a Titanic package that rolled out in advance of the anniversary.

The Forum is owned by Forum Communications Co., a multimedia information company based in Fargo. Forum Communications owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.

Forum Communications Co. brings together entire sales force for continuing education

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Forum Communications Co. sales representatives recently attended a daylong continuing education training course in Fargo. The goal was give each sales rep a competitive advantage in their market.

FARGO, N.D. – Forum Communications Co. brought together its entire sales force, including sales representatives from newspaper, broadcast and commercial printing properties, on three dates in early December for sales continuing education during the 2012 FCC Core Skills Workshop.

Dozens of Forum Communications sales reps participated in a full-day course that covered multiple aspects of sales training, with the goal being to give each sales representative a competitive advantage through knowledge of how FCC’s products and services are superior to others.

Lead Trainer Mary Altuvilla of People First Productivity Solutions, a Twin Cities consulting firm, led Forum Communications Co. sales representatives through the training.

The training was organized by Duluth News Tribune Ad Director Roz Randorf, and it was led by Mary Altuvilla, the lead trainer at People First Productivity Solutions, a Twin Cities consulting company.

“By enhancing the skills of the sales representatives,” Randorf said, “we will ultimately educate our customers about the advantages of selecting and using our products and provide them with a top-notch customer experience.”

Forum Communications Co. is a multimedia information company based in Fargo. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.